Excitement is in the air at The Loupe as we unveil a month-long designer showcase featuring VRAM Jewelry for the very first time in the city. This exclusive event marks a significant milestone as VRAM makes its debut in Minneapolis, bringing with it decades of expertise in jewelry design and a legacy of innovation.
Photo @Vramjewelry
Founded in 1985 by Vram Minassian, VRAM Jewelry has long been synonymous with exquisite craftsmanship and artistic expression. For over three decades, Vram has crafted unique pieces for private clients and global brands, honing his skills and refining his vision. However, it was the birth of his daughter Elsa in 2015 that inspired him to establish his legacy and launch the first Continuum collection in 2016.
Photo @Vramjewelry
The Continuum collection, a testament to Vram's creative vision and dedication to pushing the boundaries of traditional jewelry, is designed in dialogue with his one-of-a-kind works, the Continuum collection features unexpected sculptural forms, seamless pavé settings, swooping surfaces, and kinetic elements. Each piece is a work of art that demands to be observed, explored, and experienced, evoking a universe in flux.
Photo @Vramjewelry
Vram's commitment to excellence has not gone unnoticed. The brand was honored with a prestigious Town & Country Jewelry Award in 2020, recognizing its contribution to the world of fine jewelry. Additionally, VRAM has been a recipient of the Couture Design Awards in both 2018 and 2021, cementing its reputation as a leader in contemporary jewelry design.
As VRAM Jewelry makes its debut in Minneapolis at The Loupe, we invite clients to join us in celebrating the intersection of art and adornment, as well as the rare opportunity to witness firsthand the craftsmanship and creativity that define VRAM Jewelry.
